IPM Flower Stage
+ + + Strategies, Workshops, and International Craftsmanship
Thursday at the IPM Flower Stage in Hall 5 focuses on forward-looking business models and practical further training for the retail trade. The program combines strategic impulses with the fine art of international floristry.
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What to expect today:
- 10:00 a.m. to 10:45 a.m.: FDF Talk: "Stationary versus Digital." A discussion on new business models within the industry.
- 11:30 a.m. to 12:15 p.m.: "FLOOS – the crafter’s secret." Carles J. Fontanillas (Spain) and Johann Obendrauf (Austria) present cross-border floral craftsmanship.
- 12:45 p.m. to 1:30 p.m.: EKAFLOR presents Lorena Menk. This session focuses on profitable floristry workshops for your own customers.
- 2:30 p.m. to 3:15 p.m.: VAHLDIEK presents "Flower up your ideas." Inspiration for designs, styles, and trends for the 2026 season.
- 3:30 p.m. to 4:15 p.m.: FDF Talk: "Industry. Initiative. Vision." Introduction of the new 2026 campaign "Giving Flowers, Giving Hope".
- From 5:00 p.m.: Get-together – Floristry party with a DJ for networking and celebration.
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