Hall 5
+ + + International Stars of the Floristry Scene
The Federal Association of German Florists (FDF) brings concentrated international expertise and craftsmanship to Creative Hall 5. Visit the IPM Flower Stage and be inspired by a multifaceted program full of creativity, practical tips, and floral highlights.
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What to expect today:
- 11:00 a.m. to 11:45 a.m.: EKAFLOR presents: Stephanie and Max Zebovec. Under the title "Sales 24/7 – From Idea to Implementation", they offer insights into the retail sector.
- 11:45 a.m. to 12:15 p.m.: MARGINPAR: Hanneke Frankema (Netherlands), Sara-Lisa Ludvigsson (Sweden), and Elisabeth Schoenemann (Germany). With their "Flower Riot" show, they are launching "She blooms" – a new initiative aimed at creating space for female role models. (Further sessions: Tuesday, Jan 27, 3:15 p.m. to 4:00 p.m. and Wednesday, Jan 28, 11:45 a.m. to 12:15 p.m.).
- 12:15 p.m. to 12:45 p.m.: "Flower Talk by g&v" – A new addition to the stage program under the motto "Floristry. Female. Forward."
- 1:00 p.m. to 1:45 p.m.: "International Floristry – Pure Perfection Passion": Yulia Medvedeva (Estonia), Stefan Van Berlo (Belgium), and Joseph Massie (England) create event floristry in technical perfection.
- 2:15 p.m. to 3:00 p.m.: "The Spirit of Aloha": Brenna Quan and Sue Tabbay-Yamaguchi from Hawaii present an exotic floral experience, moderated by TV florist Björn Kroner.
- 3:30 p.m. to 4:30 p.m.: "FLOOS – the crafter’s secret": Carles J. Fontanillas (Spain) and Johann Obendrauf (Austria) share the stage for a cross-border show.

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