+ + + The Netherlands represented in two halls

Royal FloraHolland (Hall 1)

This year, Royal FloraHolland is introducing the new "Product Square" presentation area. In addition, the "Product Plaza" invites visitors to gain an overview of a diverse range of flowers and plants. Visitors can find inspiration, discover innovations, and engage in conversation over a cup of coffee or tea prepared by an on-site barista.

Producers are displaying a vast assortment, from orchids and roses to various greenhouse plants. Exhibitors at the Product Square include Gova BV, Kiepflower, Almendreta Plantas y Cultivos, Native Blooms, and Peonly. Joining them this year under the Royal FloraHolland umbrella are HiBreeding, Opti-flor, Stolk Brothers, XL Bloom Youngplants, JS Creations BV, Fusion Colours, and Edens Plants.

BIZZ Holland (Hall 8)

The second Dutch joint stand is located in Hall 8 and organized by BIZZ Holland. Around 40 companies and 14 brands are exhibiting together, demonstrating the diversity of the Dutch nursery and ornamental plant industry. The range extends from avenue trees, ornamental shrubs, conifers, and roses to perennials, propagation material, and various services.

A special highlight is the "Show Your Colours Garden Centre": conceptual tables with promotional materials are presented in a garden center setting. Furthermore, daily demonstrations show how to create unique pot-and-plant combinations.

This is also the venue for the Show Your Colours Award IPM 2026, for which seven woody plants and perennials have been nominated:

• Cercis canadensis ‘JN100’ Hearts A’Fire – Joh. Stolwijk & Zonen
• Hydrangea macrophylla ‘Bailmaceight’ (ENDLESS SUMMER® DREAMCLOUD®) – Bailey Nurseries International
• NewGen® Buxus – Van Vliet New Plants BV
• Picea Magical Christmas – Magical Garden Plants
• Rhododendron Hybrid Grazeasy® Purple – Diderk Heinje Pflanzenhandelsges. mbH & Co. KG
• Salix candida ‘Jefberg’ (First Editions® ICEBERG ALLEY®) – Joh. Stolwijk & Zonen
• Solanum melongena (Pick-&-Joy® Aubergine) – Vreugdenhil Young Plants

Visitors can vote for their favorite plant using tokens until Thursday morning. On Thursday afternoon, a professional jury will evaluate the plants and their stories. The winner will be determined based on both the jury’s verdict and the visitors' votes. The results will be announced on Thursday at 3:00 PM at the BIZZ Holland stand in Hall 8.