+ + + Press gets first impressions of the trade fair
Numerous representatives of the press accepted the invitation to the Preview Lounge under the motto “Green Morning – IPM Preview Lounge” on the day before the official opening of IPM ESSEN 2026. They were given exclusive insider information about current market data for the green industry, innovations, and trends. On the podium, Oliver P. Kuhrt, Managing Director of Messe Essen, and Eva Kähler-Theuerkauf, President of the Central Horticultural Association (Zentralverband Gartenbau e. V.) and the North Rhine-Westphalia Horticultural Association (Landesverband Gartenbau Nordrhein-Westfalen), discussed trade fair highlights and current industry topics with moderator Agnes Zimmermann.
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TV-famous master florist Björn Kroner gave a live demonstration of creative floral design for vases and bowls. Numerous IPM ESSEN exhibitors were also present with their latest products, including Florensis, Kahler, Knecht, Marginpar, van der Sar Import, Kleeschulte, Boum, Blu-Blumen, and Barlooon. Innovative products were presented, ranging from smart flower pots with app-controlled watering functions to award-winning new plant varieties and next-generation fertilizer mixing systems.



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