+ + + World's leading trade fair launches with new hall concept

"With the targeted allocation of special shows and forums to the existing exhibition areas, we are creating added value for the trade visitors, which ultimately also benefits our exhibitors," explains Oliver P. Kuhrt, Managing Director of Messe Essen. Eva Kähler-Theuerkauf, President of the North Rhine-Westphalia Horticultural Association and Chairwoman of the Trade Fair Advisory Board, adds: "The changed hall concept scores points with short distances and a mix of products, special shows and communication areas." 

New in Hall 4

From 2025, gardeners will receive first-hand specialist information and professional advice on all operational issues in the Horticulture Info Center in Hall 4. The Central Horticultural Association, the conceptual sponsor of IPM ESSEN, its regional and sub-associations and specialist groups will present themselves here and invite visitors to a personal exchange at the joint stand. In addition to the Horticultural Technology Innovation Center with specialist presentations from industry and research, the educational show will also provide information on new scientific findings in Hall 4 in future. The Innovations Showcase with the exhibition of all the plant innovations submitted in the race for the title of "IPM Novelty 2025" will also demonstrate the top performance that horticulture is capable of.

Order experience for the retail trade

The Trade Association of German Florists - Federal Association (FDF) and its regional associations can be found in Hall 5. The show stage plays the leading role in FDF World, where the stars of the global floristry scene demonstrate their skills live. Floral inspiration and floral craftsmanship will also be provided by tours and workshops as well as installations and POS situations. As usual, exhibitors with floristry supplies and complementary product ranges for the retail trade as well as international plant exhibitors, including from Italy and Turkey, will once again be presenting themselves in Hall 5.

The IPM Discovery Center will offer further opportunities to get to know new retail trends and successful marketing concepts for products from all areas of IPM ESSEN. The special show under the creative direction of Romeo Sommers will also move to Hall 5 from 2025. The focus will be on new ideas for addressing customers in garden centers in a target group-oriented way. Guided tours will be offered several times a day.

The exhibition areas in the halls will remain unchanged and will offer trade visitors good orientation as usual:

• Plant area: Halls 1, 1A, 2, 5, 6, 7, 8 and Galeria
• Technology area: Halls 3 and 4
• Floristry and Equipment area: Hall 5