+ + + The world's leading trade fair is launching a new hall concept

“With the targeted assignment of special shows and forums to the existing exhibition areas, we are creating added value for the trade visitors, from which our exhibitors will ultimately also benefit,” explains Oliver P. Kuhrt, CEO of Messe Essen. Eva Kähler-Theuerkauf, President of the North Rhine-Westphalia State Horticultural Association and Chairwoman of the Advisory Board of Messe Essen, adds: “The modified hall concept scores with short distances and a mix of products, special shows and communication areas.”

New in Hall 4

Gardeners will be able to obtain first-hand specialist information and professional advice on all operational issues at the Horticulture Information Center in Hall 4. The Zentralverband Gartenbau (Central Horticultural Association), the conceptual partner of IPM ESSEN, its state and sub-associations as well as specialist groups will present themselves here and invite visitors to a personal exchange at the joint booth. In addition to the Innovation Center for Horticultural Technology with specialist lectures from industry and research, the educational show will also provide information about new scientific findings in Hall 4 in the future. The innovations showcase, with an exhibition of all submitted plant innovations competing for the title “IPM Novelty 2025”, will also show the peak performance that horticulture is capable of.

Order experience for retailers

The German Florists' Association (FDF) and its regional associations can be found in Hall 5. In the FDF World, the show stage plays the leading role when the stars of the global floristry scene demonstrate their skills live. Flowery inspiration and floral craftsmanship will also be conveyed by tours and workshops as well as installations and POS situations. As usual, exhibitors with floristry supplies and complementary ranges for retailers will be presenting themselves in Hall 5, along with international plant exhibitors from countries such as Italy and Turkey.

The IPM Discovery Center offers further opportunities to get to know new retail trends and successful marketing concepts for products from all areas of IPM ESSEN. The special show under the creative direction of Romeo Sommers will also move to Hall 5 from 2025. The focus will be on new ideas for addressing customers in a target group-oriented way in garden centers. Guided tours will be offered several times a day.

The exhibition areas in the halls will remain unchanged and will offer trade visitors a good orientation as usual:

• Plant area: Halls 1, 1A, 2, 5, 6, 7, 8 and Galeria
• Technology area: Halls 3 and 4
• Floristry and Furnishing Area: Hall 5