+ + + Flanders presents itself for the 40th time
Since the birth of the International Plant Fair in 1983, Belgian companies have been drawn to Essen every year. In this anniversary year, 32 Flemish horticultural companies will be exhibiting in three joint stands in Hall 2 (stands B25, D26 and D30) under the umbrella of Flanders' agricultural marketing agency VLAM.
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The VLAM joint stands stand out from a distance with colorful cubes stacked on top of each other with striking images of plants, trees and shrubs. Next to the "Flanders/Belgium" lettering is the slogan "We grow your Way", which conveys the individual customer service of the Belgian players.
Broad product portfolio
The trade fair presentation will focus on typical Flemish products such as azaleas, rhododendrons, flowering houseplants, Flemish laurel and chrysanthemums as well as shrubs, young and bedding plants and nursery products.
Climate-resistant trees and shrubs have also become an integral part of Flanders' product portfolio. Not least thanks to the exemplary support of the so-called "Technopool Sierteelt" - a cooperation of four leading Flemish research centers - Flemish companies are ideally positioned in international comparison.
It speaks for itself that sustainability, resource conservation, integrated pest management, etc. are firmly anchored in the Flemish horticultural sector.
Flemish exhibitors will be presenting three innovations:
Hortibreed NV - Hortinno, Hall 2, Stand B 25: 'Bloom'Z Bouquet' is a new azalea variety with beautiful, straight-growing branches in the shape of a bouquet. There are three colors per pot, which can also be used in flower arrangements.
Microflor, Hall 2, Stand B 25: Helleborus x Ericsmithii 'ViV ® Olivia' is a rich flowering Helleborus with pink buds and creamy white flowers. They have a five-month flowering period and are bee-friendly.Rudy Raes Bloemzaden NV, Hall 2, Stand B 25: Primula acaulis 'Chinese New Year F1' with a new color range. The rosebud-like flowers are golden with dark red undersides. More information about the Flemish IPM participation and the individual profiles of the exhibitors can be found on the new platform www.flandersplants.com.
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