+ + + Artful workpieces on the subject of purchasing
Good purchasing is cost-saving and economically attractive. And it contributes significantly to the work-life balance. This message was the focus of the stage shows “The profit lies in purchasing!” - presented by the Dutch Veiling Plantion and the FDF. The audience was able to watch artistic workpieces being created and were given lots of tips and tricks.
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Germany's master florist Christopher Ernst, Anian Friedrich, who took second place at Eurofleurs 2023 in Slovenia, and other well-known florists from the FDF network #floralproject 3.0 presented practical floristry designs on the FDF stage, inspiring the audience to create new product lines for the season. These included workpieces for high-selling days such as #love is in the air for Valentine's Day, #womenpower for International Women's Day, #thankyou for Mother's Day or wedding floristry for the #best day in life.In addition, young florists reported on their experiences of purchasing, product selection and variety from the perspective of the "next generation". The trade visitors were given lots of tips and tricks for successfully marketing florals in the specialist trade.
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