Dear colleagues

IPM is the perfect opportunity to get in touch with real people, to network, negotiate, create ideas together, and share a laugh. After having several phone encounters with AI-driven avatars last week, the busy aisles and crowded stands are a real treat and a testament to a vibrant trading environment.

A true impression of cultivated plants, new varieties, and breeding innovations is not just captured by a smartphone camera – you experience it yourself in its full, sensory entirety.

We wish all exhibitors and visitors another successful day at the fair tomorrow.

Warm regards from Essen,

Petra Reidel