+ + + Bestsellers and innovations under the Val'hor umbrella
“Choose France” is the motto at the joint stand of France in Hall 6, where leading innovative growers from the Pays de la Loire, Brittany and Provence will be presenting their new products and bestsellers.
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From agapanthus to cyclamen, from chrysanthemums to dahlias, from salvia to rododendron and more, they will present a unique range of nursery plants, flowering plants, bulbs and seeds, young, semi-finished and finished products, as well as logistics solutions, marketing tools and services for innovation and competitiveness.
New products on show will include ILEX paraguariensis Garden2Cup® MATE for homemade mate, new clematis varieties and spectacular Versailles forms of solitary fruit trees.
The joint stand is organized by the Val'hor umbrella association, which represents the entire French horticultural industry: Growers, garden centers, florists, landscape gardeners and architects have come together for the joint support and promotion of 52,000 companies. They all pursue the goal of creating a better, greener quality of life.
Horticulture in France benefits from the diversity of climates, soils, landscapes and cultural traditions. Just like the wine, cheese, gastronomy and tourism industries, French horticulture also benefits from this exceptional diversity. The long tradition of breeding, selection and cultivation as well as the strong identities of the French regions are deeply rooted in the horticultural industry. It can therefore boast a wide range of high-quality plants. Some of the best-known and most distinctive plant specialties produced in the country are roses, fruit trees, rhododendrons, camellias, hydrangeas, cyclamen, chrysanthemums, incalias and dahlias.
Living greenery is very important in France. Both large cities and small towns are masters at beautifying the cityscape with plants and flowers. They not only promote and develop tourism and the economy, but also increase the well-being of the inhabitants. Close cooperation between decision-makers, buyers and the horticultural sector has proven to be a convincing win-win approach in this important industry. The more society addresses climate change, the more it realizes the importance of trees and plants in major cities around the world. Cities such as Paris, Lyon, Nantes and Nice are excellent examples of the newly introduced "green advocates" who are now more committed than ever to green spaces, investing in them and making their cities more attractive to citizens, investors and visitors.
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