+ + + Interactive e-book for IPM ESSEN 2024

Interested parties thus have the opportunity to get a comprehensive overview of IPM ESSEN, which will take place from January 23 to 26, 2024, and to plan their visit to the fair in the best possible way.

Around 1.7 million trade visitors, 44,000 exhibiting companies and around 193,600 innovations presented - these are impressive figures that IPM ESSEN can boast after more than four decades of existence. Since it was first held in 1983, the trade fair has grown continuously and is the only trade fair in the world to cover all areas of horticulture - from plants to technology and floristry to equipment. With more than 1,400 exhibitors from around 50 nations, the event will once again live up to its claim to be the world's leading trade fair for the industry in its anniversary year 2024.

"With the e-book, we want to offer a good service for trade fair planning. Videos, photo galleries and further links provide a review of the past 39 trade fairs and at the same time an outlook on what awaits us," says Andrea Hölker, Project Manager of IPM ESSEN. "We are looking forward to the anniversary edition of IPM ESSEN."

Comprehensive supporting program for trade fair visitors

What once began as a pure product show has long since become an established trade fair where trade visitors and decision-makers can look forward to a professional exchange and an exciting supporting program. This creates optimum added value.

One example is the various special shows, which focus on important topics in the horticultural sector and present new products, facets and innovations. The inspiring "Green City" meeting point in Hall 1A is one such example. In addition to the IPM Innovations Showcase and FDF World, the IPM Discovery Center will also be there for the first time. The POS experience world will focus on the latest sales concepts for green products. Visitors can vote for products with that special something in the "Show your Colors" award. In addition to the IPM Concept Store, there will also be a premiere in Hall 5: The Best Practice Award in the floristry sector will be presented for the first time. For the technology sector, exciting presentations are once again waiting in the wings at the Horticultural Technology Innovation Center in Hall 4. Daily guided tours by industry experts on the topics of sustainability through climate-resistant trees and insect-friendly perennials round off the offer.

All of this is a small insight into the numerous offers that the anniversary IPM ESSEN has in store for visitors and which are presented in the e-book. The e-book is available to browse through as an interactive online version with numerous links on the website www.ipm-essen.de/weltleitmesse/e-book.